THE MACRO ENVIRONMENT – SIX FORCES IN THE ENVIRONMENT OF A BUSINESS
A company is not alone in conducting business. It is surrounded by factors that influence it in a larger context.
This context is called the Macro Environment.
It consists of all factors that shape opportunities, but also pose threats to the company.
The Macro Environment consists of 6 different forces.
These are:
Demographic, Economic, Political, Ecological, Socio-Cultural, and Technological forces
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